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Who is this article for? What I’ll be sharing today is a marketing framework I've developed in part by my own first hand experience taking to market 7 vc-backed startups during my career. This article zeroes in on the pioneers of discontinuous technology—those leading the charge with innovations that demand market upheaval and significant shifts in user behavior. Where continuous technology brings enhancements to the table, discontinuous tech ushers in a new era, challenging the status quo. As a tech founder at the forefront of this revolutionary wave, this article is your roadmap. Herein lies the wisdom to propel your disruptive innovation across the chasm, securing its place in the mainstream. 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